To fully utilize our knowledge, creativity and collaboration to build relationships that create sustainable growth, value and profit for our company and our partners, in the ever changing global marketplace.

We know that our mission is not realized until it is recognized as the primary reason each of our customers, producers, and suppliers choose to work with us. Our past, present, and future long-term commitment to the industry and to each of our customers, producers, and suppliers is made possible through our collective experience and our belief in the importance of honesty, integrity, reliability, long-standing relationships, and trust.

TIRA GULF TRADING is fully committed to improving water quality through innovative technologies, at the most economical means, compatible with the environment anywhere in the world, extending beyond geographical and cultural boundaries.

We continuously strive for excellence in our products and services. As a leader in the industry, TIRA GULF TRADING continues to provide a conducive environment for its employees and staff for professional growth with ultimate goal of producing the highest quality products and services, and achieving or further exceeding customer satisfaction.


 To be the customer’s first choice, delivering products of outstanding quality, solutions of up-to-date technologies and know-how and great service at a competitive cost through working faster, simpler and together.

To achieve 100% customer satisfaction for every product that we sell. We will be relentless in the pursuit of that goal and will never vary from the principles of customer satisfaction: Quality, Value, and Company Image.

To continually exceed our customer, producer, and supplier expectations with premium quality ingredients and service.

To increase the value of our company and our global portfolio of diversified brands by exceeding customers’ expectations and achieving market leadership and operating excellence in every segment of our company.

To grow our business by providing quality products and services at great value when and where our customers want them, and by building positive, lasting relationships with our customers .